Marketing to the Millennials
Millennials make up a significant portion of the population. Generation Z members also take up another significant portion of the overall population. Their combined contribution to the overall population is about half the total. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. There is a need to show them what impact and influence the experience of using your products and services will give them.
There is a need to remain committed to online marketing. You are dealing with generations that do not know what life is without the internet and smart gadgets. They are constantly online. You, therefore, have to take your marketing campaign to where they are. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to explain your brand to them. In their quest for meaning, they will not buy a product simply because it works. They first look at the vision and mission of the brand that presented the product to them. Your the brand, therefore, needs to address some of the major concerns they have and value. They normally show concern for things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
There is a need to use gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can introduce competitions in various spots in the country were the customers will try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
You will face some unique situations when marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
You can discover more marketing tips on this site.