How Logo Colors Can Improve Your Brand
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market - male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn't get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. The warm colors will be considered first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. it can grab anyone's attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don't want to get distracted with the color yellow, then mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. Combined with other colors, they are very powerful.